We have left behind the linear model of "take, make, dispose" to adopt a Circular Economy approach. At Alfa, we understand that waste is simply raw material in the wrong place. Therefore, we redesign our industrial and logistics flows to guarantee that every material—from raw clay to final packaging—has a second opportunity and remains useful within the economic cycle for as long as possible.
We implement innovative practices and collaborate closely with partners to transform our waste management. From product design to collaboration throughout the supply chain, we are committed to minimizing our environmental impact and maximizing resource efficiency.
Action Lines: Impact and Technology • Aiming to be Zero Waste: Our production line operates under a strict internal recovery system. We reincorporate 100% of non-conforming material (raw or fired breakage) into the mix and recover industrial sludge, transforming what was once debris into input for new top-quality products.
• New Opportunity: We seek alternatives for managing non-conforming raw materials like clays, so they can be utilized in our own or third-party production processes.
• Reverse Logistics and Packaging: We extend responsibility beyond the factory. Our cardboard packaging is made with 100% recycled materials, and we execute a robust pallet recovery program, managing to repair and reuse 90% of them, avoiding pressure in natural resources as wood.
• Integral Valorization: We manage waste intelligently. We recover more than 90% of total waste generated in the operation through recycling or reuse. Even our organic waste (cafeteria and pruning) is transformed via composting into fertilizer for our gardens, closing the cycle within the same complex.
• Post-consumer Management: We actively participate in collective plans for packaging collection in the market.
• Certification: Our strategy is verifiable. We hold a Circular Economy certification by local firm in Colombia, "Empresa comprometida con la encomia circular” endorsing our efforts in ecodesign, reverse logistics, and resource recovery.
